【摘要】 随着中国市场经济的发展、国民生活水平的稳步提高，人们对医疗技术与医疗服务的需求也在增加，健康需求者无论在数量及质量方面都对医疗机构提出了更高的要求。但目前处于转型的中国，随着政府对公共卫生事业投入的加大，对医疗机构的投入正在日益减少，这就必然导致医疗行业逐渐市场化的趋势，其结果就会导致医疗机构的竞争日趋剧烈、逐年加强。在这种情况下，怎样做好医院营销，特别是医院一对一营销工作，就摆在了医院管理者的面前，本文通过医院经营案例分析，对医院经营中的一对一营销有关理念、重要性、实施方法及其结果分别做了阐述。

    关键词 医院一对一营销 可持续性发展

    Hospital1to1market and hospital sustained development

    Guo Wei

    Chongqing Liangping County Peoples Hospital，Chongqing405200.

    【Abstract】 With the development of chinese market economy，the standard of living is higher and higher，de-mand for medical technology and medical service is increasing，and people set a higher demand on medical institutions in quantity and quality.In the transition term，chinese state invests more money in public health，but decreases the to-tal investment in medical institutions，which cause the tendency of marketization of medical institutions，heighten the competition of medical institutions.In this situation，how to succeed in marketing especially in1to1marketing offers to leaders of hospital.This article explains the idea，importance，methods on how to carry into execution and result of1to1hospital marketing based on the analysis of hospital management cases. ......