医院的制胜通道
制胜通道,,医疗服务市场；顾客；竞争策略,1总成本领先,2别具一格,3顾客聚集战略
The way to success for hospitalDonghai Cheng
Abstract In medical service market,it is an important strategy to construct the competitive superiority of the hospital.The efficient way for a hospital to succeed in the furious environment is putting competitive strategies into practice,that is getting control of total cost,having a unique style and customer assemble.
Key words medical service market;customer;the strategies of competition
Guangzhou Institute of Rispiratory Disease,The First Affiliated Hospital of Guangzhou Medical College,Guangzhou 510120,China
Correspondence to:Donghai Cheng,donghai@gyfyy.com
摘要： 在医疗服务市场中，有目的地构建医院的竞争优势，是重要的竞争策略。通过实施总成本领先、别具一格的顾客聚集的竞争策略，是医院在激烈的竞争环境中制胜的有效途径。
关键词： 医疗服务市场；顾客；竞争策略
持续的市场化过程导致医院之间的竞争日趋激烈 ......
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