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《The Upside of Irrationality》.mobi .pdf .txt
基本信息：
    书名： The Upside of Irrationality: The Unexpected Benefits of Defying Logic at Work and at Home (P.S.)
    作者： Dan Ariely [Ariely, Dan]
    出版社/出版时间： Harper Collins, Inc.2010-05-13
    国际标准书号： mobi-asin:1e8d4dda-ca5a-4590-b02b-3a149f3b8e35
    电子版包括 .mobi .pdf .txt等格式：
    《The Upside of Irrationality》.mobi 文件 736 KB,
    《The Upside of Irrationality》.pdf 文件 1664 KB,
    《The Upside of Irrationality》.txt 文件 551 KB。
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目录简介：
        Introduction: Lessons from Procrastination and Medical Side Effects
        Part I - The Unexpected Ways We Defy Logic at Work
        Chapter 1 - Paying More for Less: Why Big Bonuses Don’t Always Work
        Chapter 2 - The Meaning of Labor: What Legos Can Teach Us about the Joy of Work
        Chapter 3 - The IKEA Effect: Why We Overvalue What We Make
        Chapter 4 - The Not-Invented-Here Bias: Why “My” Ideas Are Better than “Yours”
        Chapter 5 - The Case for Revenge: What Makes Us Seek Justice?
        Part II - The Unexpected Ways We Defy Logic at Home
        Chapter 6 - On Adaptation: Why We Get Used to Things (but Not All Things, and Not Always)
        Chapter 7 - Hot or Not? Adaptation, Assortative Mating, and the Beauty Market
        Chapter 8 - When a Market Fails: An Example from Online Dating
        Chapter 9 - On Empathy and Emotion: Why We Respond to One Person Who Needs Help but Not to Many
        Chapter 10 - The Long-Term Effects of Short-Term Emotions: Why We Shouldn’t Act on Our Negative Feelings
        Chapter 11 - Lessons from Our Irrationalities: Why We Need to Test Everything
        Thanks
        List of Collaborators
        Notes
        Bibliography and Additional Readings
        Index
        About the Author
        Also by Dan Ariely
        Copyright
        About the Publisher