中国消费者奢侈品消费动机的实证研究
[15]Suzy Wetlaufer. The Perfect Paradox of Star Brands[J]. Harvard Business Review, 2001, (3): 156-188.
[16]孙海法.领导策略与团队管理[M].广州:中山大学出版社，2003.
[17][美]凡勃伦.有闲阶级论[M].北京:商务印书馆，2004.
[18][美]保罗. 福塞尔.格调——社会等级与生活品味[M].南宁:广西人民出版社，2002.
[19][德]沃夫冈. 拉茨勒.奢侈带来富足[M].北京:中信出版社，2003.
[20][美] 麦克尔. 西尔弗斯坦.奢华正在流行[M].北京:电子工业出版社，2005.
An Empirical Research on Luxury Consumption Motives of Chinese Consumers ZHU Xiao-hui
(Chongqing Technology & Business University, Chongqing 400067, China)
Abstract: China is a booming luxury goods market, in which few research has delved. This article analyses the luxury consumption motives of Chinese consumers in terms of Confucian cultural background. Due to cultural background, Chinese consumers hold luxury consumption motives different from western consumers. This article reviews the luxury consumption motives of western and Chinese consumers, analyzes the cultural backgrounds which influence consumption motives, especially Confucian cultural values. Through empirical research, we find and confirm main luxury consumption motives of Chinese consumers. The marketing implications are briefly introduced.
Key words:luxury goods; luxury consumption motives; Confucian cultural values
(责任编辑 傅凌燕)
注：本文中所涉及到的图表、注解、公式等内容请以PDF格式阅读原文, 百拇医药(朱晓辉)
[16]孙海法.领导策略与团队管理[M].广州:中山大学出版社，2003.
[17][美]凡勃伦.有闲阶级论[M].北京:商务印书馆，2004.
[18][美]保罗. 福塞尔.格调——社会等级与生活品味[M].南宁:广西人民出版社，2002.
[19][德]沃夫冈. 拉茨勒.奢侈带来富足[M].北京:中信出版社，2003.
[20][美] 麦克尔. 西尔弗斯坦.奢华正在流行[M].北京:电子工业出版社，2005.
An Empirical Research on Luxury Consumption Motives of Chinese Consumers ZHU Xiao-hui
(Chongqing Technology & Business University, Chongqing 400067, China)
Abstract: China is a booming luxury goods market, in which few research has delved. This article analyses the luxury consumption motives of Chinese consumers in terms of Confucian cultural background. Due to cultural background, Chinese consumers hold luxury consumption motives different from western consumers. This article reviews the luxury consumption motives of western and Chinese consumers, analyzes the cultural backgrounds which influence consumption motives, especially Confucian cultural values. Through empirical research, we find and confirm main luxury consumption motives of Chinese consumers. The marketing implications are briefly introduced.
Key words:luxury goods; luxury consumption motives; Confucian cultural values
(责任编辑 傅凌燕)
注：本文中所涉及到的图表、注解、公式等内容请以PDF格式阅读原文, 百拇医药(朱晓辉)
