大型百货商场顾客体验影响因素的实证研究
[2]Westbrook R, Black W. A Motivation-Based Shopper Typology[J].Journal of Retailing,1985,(61): 56-62.
[3]Dawson S, Bloch P, Ridgway N.Shopping Motives,Emotional States,and Retail Outcomes[J].Journal of Retailing,1990,(66): 408-427.
[4]Babin B, Darden W, Griffin M.Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value[J].Journal of Consumer Research, 1994,(20):644-656.
[5]Baker J, Grewal D, Parasuraman A.The Influence of Store Environment on Quality Inferences and Store Image[J].Journal of the Academy of Marketing Science, 1994,22(4):328-339.
[6]Darden W R, Babin B J.Exploring the Concept of Affective Quality: Expanding the Concept of Retail Personality[J].Journal of Business Research,1994,(29):101-109.
[7]布莱克韦尔,米尼德,恩格尔.消费者行为学[M].北京:机械工业出版社,2003.315-316.
[8]Grnroos C.A Service Quality Model and its Marketing Implications[J].European Journal of Marketing,1984,18(4):36-44.
[9]温碧燕,汪纯孝,岑成德.服务公平性、顾客消费情感与顾客和企业的关系[M].广州:中山大学出版社,2004.45,57.
注:本文中所涉及到的图表、注解、公式等内容请以PDF格式阅读原文, 百拇医药(温 韬 侯铁珊)
[3]Dawson S, Bloch P, Ridgway N.Shopping Motives,Emotional States,and Retail Outcomes[J].Journal of Retailing,1990,(66): 408-427.
[4]Babin B, Darden W, Griffin M.Work and/or Fun: Measuring Hedonic and Utilitarian Shopping Value[J].Journal of Consumer Research, 1994,(20):644-656.
[5]Baker J, Grewal D, Parasuraman A.The Influence of Store Environment on Quality Inferences and Store Image[J].Journal of the Academy of Marketing Science, 1994,22(4):328-339.
[6]Darden W R, Babin B J.Exploring the Concept of Affective Quality: Expanding the Concept of Retail Personality[J].Journal of Business Research,1994,(29):101-109.
[7]布莱克韦尔,米尼德,恩格尔.消费者行为学[M].北京:机械工业出版社,2003.315-316.
[8]Grnroos C.A Service Quality Model and its Marketing Implications[J].European Journal of Marketing,1984,18(4):36-44.
[9]温碧燕,汪纯孝,岑成德.服务公平性、顾客消费情感与顾客和企业的关系[M].广州:中山大学出版社,2004.45,57.
注:本文中所涉及到的图表、注解、公式等内容请以PDF格式阅读原文, 百拇医药(温 韬 侯铁珊)