消费者参与品牌社群的内在动机研究
[5]Muniz A M Jr,Schau H P. Religiosity in The Abandoned Apple Newton Brand Community[J]. Journal of Consumer Research, 2005, 31(3):737-747.[6]Belk R W, Tumbat G. The Cult of Macintosh[J]. Consumption, Markets & Culture, 2005,8(3):205-217.
[7]周志民.品牌社群形成机理模型初探[J].商业经济与管理,2005(11):74-79.
[8]Bagozzi R P,Dholakia U M. Antecedents and Purchase Consequences of Customer Participation in Small Group Brand Communities[J]. International Journal of Research in Marketing ......
您现在查看是摘要页,全文长 3890 字符。