基于TPC的中药质量信号传递机制的研究和制定(3)
YANG Guang， WANG Nuo， GUO Lan-ping， HUANG Lu-qi
(1.College of Resources Science & Technology， Beijing Normal University， Beijing 100875， China；
2.National Resource Center for Chinese Materia Medica， China Academy of Chinese Medicinal Sciences， Beijing 100700， China；
3.School of economics and Resource Management， Beijing Normal University， Beijing 100875， China)
[Abstract] Traditional Chinese medicine market is a typical market with information asymmetry，which may lead to "lemons" problem. Third-Party Certification is efficient path to solve the problem of information asymmetry. For this reason geo-authentic and commodity classes certification seems to be very important. But as we know，information asymmetry happen in the stages of traditional Chinese patent medicines market. So a signaling transfer mechanism，which can deliver the quality signal，is badly needed in TCM market. This paper analysis and design of signaling transfer mechanism based on Third-Party Certification，which called quality prestige index of TCM enterprises(QPITCM). QPITCM can display quality information as a signal run through the TCM market.
[Key words] information asymmetry； quality prestige index of traditional Chinese medicine； drug safety； traditional Chinese medicine administration； third-party certification
doi：10.4268/cjcmm20140533
[责任编辑 吕冬梅], 百拇医药(杨光 王诺 郭兰萍 黄璐琦)
(1.College of Resources Science & Technology， Beijing Normal University， Beijing 100875， China；
2.National Resource Center for Chinese Materia Medica， China Academy of Chinese Medicinal Sciences， Beijing 100700， China；
3.School of economics and Resource Management， Beijing Normal University， Beijing 100875， China)
[Abstract] Traditional Chinese medicine market is a typical market with information asymmetry，which may lead to "lemons" problem. Third-Party Certification is efficient path to solve the problem of information asymmetry. For this reason geo-authentic and commodity classes certification seems to be very important. But as we know，information asymmetry happen in the stages of traditional Chinese patent medicines market. So a signaling transfer mechanism，which can deliver the quality signal，is badly needed in TCM market. This paper analysis and design of signaling transfer mechanism based on Third-Party Certification，which called quality prestige index of TCM enterprises(QPITCM). QPITCM can display quality information as a signal run through the TCM market.
[Key words] information asymmetry； quality prestige index of traditional Chinese medicine； drug safety； traditional Chinese medicine administration； third-party certification
doi：10.4268/cjcmm20140533
[责任编辑 吕冬梅], 百拇医药(杨光 王诺 郭兰萍 黄璐琦)