情感广告的传播效果及作用机制(4)
[2] Krishnan H S, Chakravarti D. A Process Analysis of the Effects of Humorous Advertising Executions on Brand Claims Memory. Journal of Consumer Psychology, 2003, 13(3): 230~246
[3] Reichert T, Lambiase J. How to Get “Kissably Close”: Examining How Advertisers Appeal to Consumers’ Sexual Needs and Desires. Sexuality & Culture, 2003, 7(3): 120~137
[4] Annie L, Kuljinder D, Dong Q. The Effects of Emotional Arousal and Valence on Television Viewers' Cognitive Capacity and Memory. Journal of Broadcasting and Electronic Media, 1995, 39(3): 313~325
, 百拇医药
[5]Henthorne T L, LaTour M S, Nataraajan R. Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response. Journal of Advertising, 1993, 22(2): 59~69
[6]Muehling D D, Sprott D E. The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects. Journal of Advertising, 2004, 33(3): 25~35
[7] Petty R E, Cacioppo J T, Schumann D. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research, 1983, 10(2): 135~146
, 百拇医药
[8] Petty R E, Heesacker M, Hughes J N. The Elaboration Likelihood Model: Implications for the Practice of School Psychology. Journal of School Psychology, 1997, 35(2): 107~136
[9] Simonson I, Carmon Z, Dhar R, et al. Consumer Research: In Search of Identity. Annual Review of Psychology, 2001, 52: 249~275
[10] Thomas P, Jean-Pierre L, Steve C, et al. Marketplace Packaging Strategies [Special Report]. Canadian Packaging, 1997, 50(11): 13~21
, http://www.100md.com
[11] Madden T J, Weinberger M G. Humor in Advertising: A Practitioner View. Journal of Advertising Research, 1984, 24(4): 23~29
[12] Cline T W, Altsech M B, Kellaris J J. When Does Humor Enhance or Inhibit Ad Response? : The Moderating Role of the Need for Humor. Journal of Advertising, 2003, 32(3): 31~45
[13] Spotts H E, Weinberger M G, Parsons A L. Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach. Journal of Advertising, 1997, 26(3): 17~32
, 百拇医药
[14] Dudley S C. Consumer Attitudes Toward Nudity in Advertising. Journal of Marketing Theory and Practice, 1999, 7(4): 89~96
[15] Weinberger M G, Campbell L. The Use and Impact of Humor in Radio Advertising. Journal of Advertising Research, 1990/1991, 30(6): 44~53
[16] Judd B B, Alexander M W. On the Reduced Effectiveness of Some Sexually Suggestive Ads. Journal of the Academy of Marketing Science, 1983, 11(2): 156~168
, 百拇医药
[17] Catanescu C, Tom G. Types of Humor in Television and Magazine Advertising. Review of Business, 2001, 22(1/2): 92~95
[18] Elpers J L, Mukherjee A, Hoyer W D. Humor in Television Advertising: A Moment-to-Moment Analysis. Journal of Consumer Research, 2004, 31(3): 592~598
[19] Reichert T, Heckler S E, Jackson S. The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion. Journal of Advertising, 2001, 30(1): 13~28
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[3] Reichert T, Lambiase J. How to Get “Kissably Close”: Examining How Advertisers Appeal to Consumers’ Sexual Needs and Desires. Sexuality & Culture, 2003, 7(3): 120~137
[4] Annie L, Kuljinder D, Dong Q. The Effects of Emotional Arousal and Valence on Television Viewers' Cognitive Capacity and Memory. Journal of Broadcasting and Electronic Media, 1995, 39(3): 313~325
, 百拇医药
[5]Henthorne T L, LaTour M S, Nataraajan R. Fear Appeals in Print Advertising: An Analysis of Arousal and Ad Response. Journal of Advertising, 1993, 22(2): 59~69
[6]Muehling D D, Sprott D E. The Power of Reflection: An Empirical Examination of Nostalgia Advertising Effects. Journal of Advertising, 2004, 33(3): 25~35
[7] Petty R E, Cacioppo J T, Schumann D. Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement. Journal of Consumer Research, 1983, 10(2): 135~146
, 百拇医药
[8] Petty R E, Heesacker M, Hughes J N. The Elaboration Likelihood Model: Implications for the Practice of School Psychology. Journal of School Psychology, 1997, 35(2): 107~136
[9] Simonson I, Carmon Z, Dhar R, et al. Consumer Research: In Search of Identity. Annual Review of Psychology, 2001, 52: 249~275
[10] Thomas P, Jean-Pierre L, Steve C, et al. Marketplace Packaging Strategies [Special Report]. Canadian Packaging, 1997, 50(11): 13~21
, http://www.100md.com
[11] Madden T J, Weinberger M G. Humor in Advertising: A Practitioner View. Journal of Advertising Research, 1984, 24(4): 23~29
[12] Cline T W, Altsech M B, Kellaris J J. When Does Humor Enhance or Inhibit Ad Response? : The Moderating Role of the Need for Humor. Journal of Advertising, 2003, 32(3): 31~45
[13] Spotts H E, Weinberger M G, Parsons A L. Assessing the Use and Impact of Humor on Advertising Effectiveness: A Contingency Approach. Journal of Advertising, 1997, 26(3): 17~32
, 百拇医药
[14] Dudley S C. Consumer Attitudes Toward Nudity in Advertising. Journal of Marketing Theory and Practice, 1999, 7(4): 89~96
[15] Weinberger M G, Campbell L. The Use and Impact of Humor in Radio Advertising. Journal of Advertising Research, 1990/1991, 30(6): 44~53
[16] Judd B B, Alexander M W. On the Reduced Effectiveness of Some Sexually Suggestive Ads. Journal of the Academy of Marketing Science, 1983, 11(2): 156~168
, 百拇医药
[17] Catanescu C, Tom G. Types of Humor in Television and Magazine Advertising. Review of Business, 2001, 22(1/2): 92~95
[18] Elpers J L, Mukherjee A, Hoyer W D. Humor in Television Advertising: A Moment-to-Moment Analysis. Journal of Consumer Research, 2004, 31(3): 592~598
[19] Reichert T, Heckler S E, Jackson S. The Effects of Sexual Social Marketing Appeals on Cognitive Processing and Persuasion. Journal of Advertising, 2001, 30(1): 13~28
[ 上 页 ] [ 下 页 ], http://www.100md.com(周象贤 金志成)