王倩 刘诗洋 鲁捷

    [摘要] 近年来药品质量安全事件频发，其中大多是通过各类媒体曝光引发公众热议，进而形成较大社会影响力，督促相关事件的解决。因此，媒体监管已成为药品质量安全监管的重要途径之一。本文通过对2014年发生的媒体曝光药品质量安全事件的对比研究，总结出媒体监管具有引起政府和公众重视、增强社会监督、监督政府行为等作用，同时也具有缺乏持续性、易受操纵、监管效果差异大等缺点。由此，本文建议从政府、企业、消费者等三个角度入手有效发挥媒体监管对药品质量安全的作用，从而减少药品质量安全事件的发生，最大程度地降低药品质量安全事件对公众的危害。

    [关键词] 媒体监管；药品安全；作用分析；策略研究

    [中图分类号] R95 [文献标识码] A [文章编号] 1673-7210(2016)10(b)-0111-04

    [Abstract] In recent years， drug safety incidents have occurred frequently， most of which have become a hot topic of the whole society through media exposure， and then formed the great social impact to supervise the solution of the events. Therefore， media-regulation has become one of the main way for supervision of drug quality-safety. This paper makes comparison with the drug safety incidents happened in 2014， comes to the conclude that media-regulation has the effect of attracting attention of the government and the public， improving social supervision， supervising the behavior of the government. But at the same time， media-regulation also has the weakness of lacking persistence， being easily manipulated， various effect. Therefore ......