基于供需模型和鱼骨图法的医药市场规模影响因素分析
陈娟 张婷 卢岩 欧阳昭连![](/images/paper/1673-7210/202003/42-1-l.jpg)
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[摘要] 本文首先根据供需模型展示市场规模计算方式,分析医药市场供需曲线特点及其变动对医药市场规模的影响,基于上述分析结果,采用文献调研法和鱼骨图分析法确定影响医药市场规模的因素。医药市场规模主要受患病人数、支付能力、政策制度和产品选择四项主要因素的影响,这些因素进而受到人口结构、疾病谱、收入水平、医保覆盖、医疗制度、行业管理政策和科技进步等七项次要因素的影响。
[关键词] 供需模型;鱼骨图;医药行业;市场规模;影响因素
[中图分类号] C932? [文献标识码] A? [文章编号] 1673-7210(2020)01(c)-0168-04
Analysis on the influencing factors of pharmaceutical market size based on supply and demand model and fishbone diagram
CHEN Juan? ZHANG Ting? LU Yan? OUYANG Zhaolian▲
Institute of Medical Information & Library, Chinese Academy of Medical Sciences, Beijing? 100020, China
[Abstract] This paper displays the calculation method of market size based on supply and demand model, analyzes the characteristics of the supply and demand curve of the pharmaceutical market ......
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