医院内部营销与组织承诺关系探讨(3)
 |
| 第1页 |
参见附件。
[8] Efthymios Iliopoulos，Constantinos-Vasilios Priporas. The effect of internal marketing on job satisfaction in health services：a pilot study in public hospitals in Northern Greece[J]. BMC Health Services Research，2011，11：261.
[9] Chang CS， Chang HH. Effects of internal marketing on nurse job satisfaction and organizational commitment：example of medical centers in Southern Taiwan[J]. J Nurs Res，2007，15(4)：265-274.
[10] Yafang Tsai，Shih-Wang Wu. Using internal marketing to improve organizational commitment and service quality[J]. Journal of Advanced Nursing，2011，67(12)：2593-2604.
[11] Brooks Andrea，Zeitz Gerald. The Effects of Total Quality Management and Perceived Justice on Organizational Commitment of Hospital Nursing Staff[J]. Journal of Quality Management，1999，4(1)：69-93.
[12] Naudé Pete，Janine Desai，John Murphy. Identifying the Determinants of Internal Marketing Orientation[J]. European Journal of Marketing，2003，37(9)：1205-1277.
[13] Kotler P. Marketing Management Analysis，Planning，Implementation and Control[M]. 7th ed. Prentice-Hall：Englewood Cliffs，1991.
[14] Greene WE，Walls GD，Schrest LJ. Internal Marketing：The Key to External Marketing Success[J]. Journal of Services Marketing，1994， 8(4)：5-13.
[15] Carr C. Front-Line Customer Service：15 Keys to Customer Satisfaction[M]. New York：John Wiley，1990.
[16] Heskett JL，Jones TO，Loveman GW，et al. Putting the Service-Profit Chain to Work[M]. Boston：Harvard Business School Publishing Corporation，1994：166.
[17] Gronroos C. Service management and marketing[M]. 3rd ed. New York：John Wiley and Sons，2007.
(收稿日期：2012-09-13 本文编辑：陈 俊)
您现在查看是摘要介绍页，详见PDF附件(3285kb)。