【摘要】著名经济学家说：“在21世纪市场经济的大舞台上，没有丰富的文化内涵的品牌是断然得不到青睐的。”医院文化是品牌的内核，品牌是医院文化的载体。成功品牌的背后都有其深厚的文化土壤，都代表着医院与群众的利益认知和情感归属。

    【关键词】策略医院品牌文化实施

    【Abstract】Famous economist said ： "In the 21st century economy of the big stage, Not rich cultural connotations of the brand is not popular. Hospital culture is the kernel; Brand is the hospital the cultural carrier. Success lies behind the brand has its deep cultural soil, on behalf of the hospital with the interests of understanding of and feelings under.

    【Key words】Implementation; Hospital Brand Culture; Strategy

    引 言

    在新社会转型的历史条件下 ......