【摘要】当前，医院管理的热门话题不再是经验照搬或机械刻板，重视人力资源、崇尚文化氛围已在人们心目中占据主导地位。本文结合医院管理模式的改变、医院文化内涵的阐述、人本管理理念的形成以及创建特色专科品牌的必要性，从以下几方面进行思考和分析。

    【关键词】医院文化 特色专科 品牌建设

    [Abstract] Currently, the hospital management experience is no longer a hot topic in copying or mechanical rigid emphasis on human resources, respect for culture has been dominant in people's minds. In this paper, changes in hospital management, hospital culture exposition of the concept of people-management features to form and create the need for specialist brand, from the following aspects of thinking and analysis.

    [Key words] Hospital culture; Specialist Features; Brand building

    1 、更新医院管理模式迫在眉睫

    1.1 医院文化的深刻内涵

    医院文化的深刻内涵在于它是适应现代医院管理客观要求的产物；是医院在建设和发展过程中逐步形成的物质文明和精神文明的总和；是一种以医院的价值体系为中心 ......